MEET THE TEAM
Team Member Levels:
Lead Artist
Associate Artist
Rising Artist
Holly King
Lead Artist/ Owner
Hi, I’m Holly, the owner and founder of Adorn Salon. I opened Adorn in 2017 after becoming a licensed cosmetologist in 2014, and it has been such a blessing to build a salon centered around beautiful hair, meaningful connections, and making every guest feel confident and cared for.
Throughout my career, I’ve been honored to receive multiple accolades and have had my work published in several Virginia magazines. My specialties include modern dimensional color, Invisible Beaded Extensions, soft bridal hair styling, and makeup. I also love educating my guests and helping them understand exactly what their hair needs to look and feel its best.
For me, the relationship I build with each guest is just as important as the service itself. I want you to feel comfortable, heard, and confident in my chair—and to leave feeling like the very best version of yourself.
As Adorn has grown, so has my team. While I can’t personally serve every guest, I’m incredibly proud to have built a talented team of women who share my passion for this industry and my vision for creating an elevated, welcoming salon experience.
Thank you for being here and for considering Adorn Salon. I can’t wait to welcome you into our salon family!
Jordan Stidham
Associate Artist
Blowouts, cuts, headspa ,Color , Bridal services
Hi, I’m Jordan! I started my hair journey 10 years ago at Paul Mitchell The School right here in Roanoke, and I’ve loved all things beauty for as long as I can remember. Over the years, I’ve found my passion in blonding and dimensional color — creating looks that feel natural, bright, and uniquely you.
For me, this career is about so much more than hair — it’s about connection. When you sit in my chair, I want you to feel seen, heard, and completely comfortable. There’s nothing better than watching someone leave feeling confident and refreshed.
Outside of the salon, I’m a proud mom of two amazing kids, involved in church, and love hiking, music, and meaningful conversations.
I’m so excited to grow with Adorn and can’t wait to welcome you into my chair. Let’s create something beautiful together!
Kristen Ferrell
Lead artist
bridal & Special Occasion makeup artist, Makeup Lessons, & spray tans
Hi, I'm Kristen! I'm a Florida native, a wife, and a proud mom of two. My journey as a professional makeup artist began in 2011 when I graduated from Cosmix School of Makeup Artistry in Ft. Lauderdale, FL. Over the years l've had the incredible opportunity to work on major projects like Mercedes-Benz Fashion Week and Miami International Fashion Week, honing my skills in high-fashion, editorial, and runway makeup. I also spent seven years in management with MAC Cosmetics, where I gained extensive industry knowledge and worked with countless clients to enhance their natural beauty.
My true passion is bridal makeup— love being part of such a special day and creating timeless, radiant looks that make brides feel their absolute best. But I also LOVE any chance to get creative with bold, fun, and ultra-glam makeup looks! To all my new clients and brides, I can't wait to meet you and bring your beauty vision to life!
Maddie Stokes
rising artist
Spray tans & Blowouts, Color, Bridal Services
Hey everyone! I’m Maddie and I am so extremely grateful for the opportunity to get to work at Adorn. I am currently in school at Paul Mitchell Roanoke and am on track to graduate in June! I will be assisting at Adorn and can’t wait to meet everyone at their appointments! I grew up in California and recently moved to Virginia with my family. I am eager to learn and grow in my skills and knowledge! My favorite things include my doggies, family, and a good yap sesh! See you soon!
Maggie Forest
Licensed esthetician
facials, waxing, brow lamination, lash lift & Tint
Hi everyone! My name is Maggie and I am a licensed esthetician here at Adorn. I graduated from Starkey Medical School in 2025 and will finish with my masters license this April. I can’t wait to expand my service list. I am passionate about learning and teaching all things skin and my goal is to have you leave the treatment room feeling like the best version of yourself! I love pilates and long walks, especially when they are on the beach. Whether it’s for a facial, brows, lashes or waxing, I can’t wait to meet you!